We’ve been betting on Arizona for nearly a year and a half, putting more resources in the Copper State than several other key battlegrounds in the final stretch. When we launched our persuasion anti-Trump program in August of 2019, our data showed that Arizona was much likelier to flip than Florida. We were right.
ACRONYM (+PACRONYM) was the first outside group on the left to target Arizonans with large-scale advertising online, beginning in August 2019
This cycle, ACRONYM was the largest digital advertiser in Arizona in the presidential race after the Trump and Biden campaigns – spending on Facebook, Instagram, Snapchat, Google, OTT, and multiple other platforms and streaming services.
Since August 2019, ACRONYM spent over $6.2 million communicating to over 1.04 million Arizonans online. Through our various programs, we:
Registered + mobilized thousands of young people of color, including targeted outreach to over 460,000 potential Latino voters in the state.
Reached a persuasion audience of 408,000 mostly non-college-educated, white Arizonans with tested digital ads and boosted news every day for 15 months holding the President accountable, including 245,000 voters our programs found to be persuadable in Maricopa County.
Engaged 277,000 low-turnout, younger Dem-leaning Arizonans in the final stretch with tested pro-Biden, pro-Harris messages and measurably increased their enthusiasm to vote.
A significant amount of our target voters cast early ballots:
Ahead of polls closing on Election Day, we had already seen 86,000 Arizona voters in our younger Dem-leaning “turnout” audience cast an early vote, 95% of whom were very unlikely to vote or had never voted before(!!!)
We also know 182,000 Arizona voters in our “persuasion” audience voted before Election Day. And we believe our team registered several thousand first time voters in the state.
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FWIW, below our team has broken down some additional online spending research from Facebook + Google’s ad libraries:
Outside Group Presidential Campaign Facebook Spending in Arizona,
Jan 1, 2020 – Oct 31, 2020
America First Policies: $195,300
American Bridge PAC: $2,700
CAP Action Fund: $397,900
Committee to Defend the President: $43,200
Lincoln Project: $533,800
NextGen America: $416,800
Preserve America PAC: $284,300
Priorities USA: $909,100
Republican Voters Against Trump: $864,000
Unite the Country: $132,800
Women VOTE!: $1,700
Biden v Trump Presidential Campaign Facebook spending in Arizona,
Jan 1, 2020 – Oct 31, 2020
AZ Cumulative Facebook Spending – Biden/Trump (since Jan. 2020)
Final Stretch AZ Total Google Spending – Biden/Trump (Oct. 9, 2020 – Election Day)
AZ Weekly FB Spending – Biden/Trump (since Jan. 2020)
Final Stretch AZ Daily Google Spending – Biden/Trump (Oct. 9th, 2020 – Election Day)
AZ Cumulative FB Spending – Outside Groups (since Jan. 2020)
AZ Cumulative FB Spending by Group – Outside Groups (since Jan. 2020)