Breaking Down our Impact in Arizona

We’ve been betting on Arizona for nearly a year and a half, putting more resources in the Copper State than several other key battlegrounds in the final stretch. When we launched our persuasion anti-Trump program in August of 2019, our data showed that Arizona was much likelier to flip than Florida. We were right.

Some toplines:

ACRONYM (+PACRONYM) was the first outside group on the left to target Arizonans with large-scale advertising online, beginning in August 2019

This cycle, ACRONYM was the largest digital advertiser in Arizona in the presidential race after the Trump and Biden campaigns – spending on Facebook, Instagram, Snapchat, Google, OTT, and multiple other platforms and streaming services.

Since August 2019, ACRONYM spent over $6.2 million communicating to over 1.04 million Arizonans online. Through our various programs, we:

Registered + mobilized thousands of young people of color, including targeted outreach to over 460,000 potential Latino voters in the state.
Reached a persuasion audience of 408,000 mostly non-college-educated, white Arizonans with tested digital ads and boosted news every day for 15 months holding the President accountable, including 245,000 voters our programs found to be persuadable in Maricopa County.
Engaged 277,000 low-turnout, younger Dem-leaning Arizonans in the final stretch with tested pro-Biden, pro-Harris messages and measurably increased their enthusiasm to vote.

A significant amount of our target voters cast early ballots:

Ahead of polls closing on Election Day, we had already seen 86,000 Arizona voters in our younger Dem-leaning “turnout” audience cast an early vote, 95% of whom were very unlikely to vote or had never voted before(!!!)
We also know 182,000 Arizona voters in our “persuasion” audience voted before Election Day. And we believe our team registered several thousand first time voters in the state.