MailChimp is a mass email platform that allows you to manage lists and track open rates, click rates, and more.
Compare to: ActionKit, Action Network
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Tool type: Email Platform
Meant for: Volunteers, Organizers
Problem it tries to solve:
How do I email large lists of people and find out what asks are working?
Use case:
An organizer uses mailchimp to recruit volunteers for an upcoming events, and knows who actually opened the email and who didn’t.
Biggest drawback:
While MailChimp’s functionality is impressive, they do have sending limits and it requires a lot of set up to get an email out which might not be ideal for uses cases with quick turnarounds.
Does it sync to NGP VAN?
No
Plans vary from free to $199 per month.