Do messages criticizing Donald Trump’s performance on Covid-19 reduce his support among swing voters? What…
Barometer TeamDecember 14, 2020
Subscribe to the Weekly Forecast, where ACRONYM’s Barometer team breaks down insights from our internal measurement products on what is moving the needle in the campaign’s final weeks. 🌪⚡️☂️ Browse past issues below.
Welcome to ACRONYM’s Weekly Forecast, where we share our latest findings on which digital ads…
James BarnesOctober 27, 2020
Welcome to ACRONYM’s Weekly Forecast, where we share our latest findings on which digital ads…
James BarnesOctober 20, 2020
Welcome to ACRONYM’s Weekly Forecast, where we share our latest findings on which digital ads…
James BarnesOctober 13, 2020
Welcome to ACRONYM’s Weekly Forecast, where we share our latest findings on which digital ads…
James BarnesOctober 6, 2020
Welcome to ACRONYM’s Weekly Forecast, where we share our latest findings on which digital ads…
James BarnesSeptember 29, 2020
Dorothy is ACRONYM's machine-learning powered system that estimates the persuasive potential of an ad on…
James BarnesSeptember 22, 2020
First things first: What is DOROTHY? Before we share messaging insights from ACRONYM and PACRONYM’s…
James BarnesSeptember 16, 2020
RESOURCES
- New York Times: How a Digital Ad Strategy That Helped Trump Is Being Used Against Him [Read here]
- WIRED: The Facebook Defectors Turning Trump’s Strategy Against Him [Read here]