Also see: FWIW Virginia
FWIW is ACRONYM's weekly newsletter that covers digital spending trends and anomalies on all sides of the political aisle. Each week, we highlight whose spending is up, whose is non-existent and how political and advocacy groups are leveraging digital platforms to effect social + political change. Enter your email to access the FWIW interactive digital spending dashboard + receive FWIW directly to your inbox
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Read Recent FWIW Issues
FWIW: The Digital Debate, Part 1 🎉
The 2020 campaigns are already using their presence on the debate stage to their advantage for fundraising, list-building, and on-the-ground organizing. In this week’s FWIW, we take a look at how the Democratic presidential campaigns are preparing for the debates online.
FWIW: The Ides of Merch 🧢👚
With fundraising deadlines coming up in just over a week, 2020 Democrats are doing everything they can to show their fundraising strength in the first full quarter of the cycle. So we looked at the power of campaign merch and spoke with an expert about why campaign stores are no longer just nice-to-haves for anyone running on the national stage.
🚨Special Edition FWIW 🚨: Meet Virginia
This week, we did a special Virginia-focused FWIW, where we looked at who's already investing in digital ads to influence the November 2019 elections - and how the controversies at the top of the ticket are (or aren't) playing into their strategies. Check it out and sign up for our new weekly FWIW Virginia newsletter.
FWIW: The anti-PAC primary
The airwaves might be filled with the Roger Stone indictment and the government shutdown debate, but the 2020 Democratic field is focused on a different message. This week, we looked at how 2020 Democratic candidates are aligned on anti-PAC messaging, and how Republicans are going back to some of their old tricks.