Archives

This week, we did a special Virginia-focused FWIW, where we looked at who's already investing in digital ads to influence the November 2019 elections - and how the controversies at the top of the ticket are (or aren't) playing into their strategies. Check it out and sign up for our new weekly FWIW Virginia newsletter.

This week, we looked at how Republicans and Democrats leveraged digital media to drive their message around the State of the Union.

Announcing a presidential bid looks a lot different today than it did the last time we had a crowded presidential field. This week, we looked at how candidates can leverage multi-faceted strategies online and offline to make a bigger splash.

The airwaves might be filled with the Roger Stone indictment and the government shutdown debate, but the 2020 Democratic field is focused on a different message. This week, we looked at how 2020 Democratic candidates are aligned on anti-PAC messaging, and how Republicans are going back to some of their old tricks. 

There are already seven (or eight) candidates who have officially entered the race for the Democratic nomination for president. We took a look at how they measure up in the early days. And stick around until the end, because we uncovered one Democrat playing the real long game. 

New year, new us. We're back from our much-needed holiday break, and today's issue is well worth the wait. While many of you may be preparing for tonight's primetime address, we've broken down how Donald Trump's campaign has been laying the groundwork for it online for days.

Over the past few weeks, we've focused FWIW on the slate of candidates on the left considering a bid for the Democratic nomination for president. But, as we all know, a smart campaign needs to know what it's up against. So for this edition, we dug deep into how Donald Trump's campaign is using multiple approaches to building its lists and campaign coffers in the final weeks of 2018 - and what that could mean given the Trump White House's tumultuous week.

They're forming exploratory committees. They're giving speeches in Iowa. And they're visiting diners and coffee shops in New Hampshire. It's not even 2019 and the 2020 campaign is already underway. So this week, we took a look at where the nearly-forty potential Democratic candidates stack up in terms of their current social followings, and who's already investing resources to expand their reach.

December is upon us, which means the holiday season is in full swing. This week, we took a look at how groups on both sides of the aisle are talking about the holidays - and how they're using the season to build lists, raise money and spread their messages.

We're back from our week off, and before we dive into the Ad Archive, we want to take a moment to thank you all for reading, sharing and tweeting FWIW. Our pre-Thanksgiving edition caused quite the stir - check it out here if you missed it.