Also see: FWIW
ACRONYM is excited to launch FWIW Virginia, a weekly newsletter covering digital spending trends on both sides of the aisle in advance of Virginia's state legislative elections in 2019. Each week, ACRONYM will highlight competitive spending by Democratic and Republican candidates and organizations and spotlight issues or narratives frequently popping up in Virginians' social feeds. In 2018, ACRONYM ran the largest digital program in history focused on state legislative elections across the country and plans to continue that work in 2019 and 2020.
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FWIW Virginia: 🍂 It’s primary season 🍂
Virginia is no stranger to incumbent Republicans primaried on the right (remember Eric Cantor??). So this week, we looked at a competitive Virginia state house district, where an incumbent Republican is facing a bruising (and expensive) primary from a challenger making Medicaid expansion a central issue.
FWIW Virginia: How Westboro backfired
Last week marked the end of the fundraising blackout period for members of the General Assembly. While many incumbents will be focusing more time and resources running digital ads for direct contributions, we've seen a number of freshmen delegates take a different approach - and leverage their social media followings to raise some serious $$$.