The Senate FYI is a weekly newsletter that covers digital spending trends in the races that will make or break the Senate majority in 2020. Each week, we break down digital spending in the most competitive Senate races and spotlight the issues or narratives that are trending in the candidates' and outside groups' digital ads. Enter your email to access The Senate FYI digital spending dashboard + to receive The Senate FYI directly to your inbox every Thursday.

Also see: FWIW; FWIW Podcast

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Archives

The Senate FYI: A Partisan Response to Coronavirus Action

April 2nd, 2020

Republicans running for Senate seem to be focusing on celebrating America’s actions so far to combat the crisis in their online messaging. Meanwhile, Democrats seem to be advocating for how much more could be done by the federal government to support Americans.

The Senate FYI: Flattening the digital learning curve

March 26th, 2020

Senate campaigns are all being forced to reorganize in our new socially distanced world. In this week’s Senate FYI, we take a broad look at how some Senate campaigns are adjusting.

The Senate FYI: Campaigning around COVID-19

March 19th, 2020

As the pandemic’s impact on our lives grows by the day, how are senators and their challengers talking to voters online about the disease and our country’s response to it?

The Senate FYI: Who run the world?

March 12th, 2020

This week, to honor Women’s History Month, we’ll be looking at the digital campaigns of the women running for the U.S. Senate this cycle – of which there are quite a few.

The Senate FYI: Dems get to run on health care yet again

March 5th, 2020

Coronavirus. SCOTUS takes up the ACA. The opioid crisis. We take a look at how some Senate candidates are talking about health care in their digital advertising, and spoiler alert, most Republicans are not.

The Senate FYI: The other Super Tuesday races

February 27th, 2020

In Alabama, North Carolina, and Texas, voters will decide who they want to run for Senate. We looked at how Senate primary candidates in those three states invested in (or ignored) digital advertising.

The Senate FYI: It’s huntin’ season down in Georgia

February 20th, 2020

In an Instagram post last week, Loeffler touted her Second Amendment convictions as a down-to-earth hunter. Unfortunately for her campaign, it was quickly discovered that Loeffler doesn’t actually have a hunting license in Georgia – and the Collins campaign pounced.

The Senate FYI: Sweet Home Alabama, Trump I’m coming home to you

February 13th, 2020

This week as Democrats continue to spend $$ online, we'll take a closer look at their ad game and see who's up and who's down.

The Senate FYI: If the glove fits, acquit him anyway?

February 6th, 2020

Collins voted “Yay” to bring witnesses, with what Gideon calls "permission" from McConnell. However, Sen. Collins ended up voting to acquit President Trump. Democratic candidates like Hickenlooper, Kelly, and Gideon also spent major $$ on ads.

The Senate FYI: Somebody call Thom

January 30th, 2020

Who's up and who's down in the online battle for control of the U.S. Senate? We take a look...