Stay up to date on digital spending trends in the races that will make or break the Senate majority in 2020. Each week, we break down digital spending in the most competitive Senate races and spotlight the issues or narratives that are trending in the races’ digital ads. Once you enter in your email, you’ll get The Senate FYI in your inbox every week + you’ll have access to our Senate digital ad spending dashboard complete with the latest data from Facebook and Google.
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The Senate FYI: Outside groups are getting in the ring
The only groups that have been reaching voters online in a meaningful way so far have been the campaigns themselves and the parties’ campaign committees. But in recent weeks, big outside groups like Priorities USA and others have also been making splashes in online ads in key races.