Stay up to date on digital spending trends in the races that will make or break the Senate majority in 2020. Each week, we break down digital spending in the most competitive Senate races and spotlight the issues or narratives that are trending in the races’ digital ads. Once you enter in your email, you’ll get The Senate FYI in your inbox every week + you’ll have access to our Senate digital ad spending dashboard complete with the latest data from Facebook and Google.
The only groups that have been reaching voters online in a meaningful way so far have been the campaigns themselves and the parties’ campaign committees. But in recent weeks, big outside groups like Priorities USA and others have also been making splashes in online ads in key races.
Republicans running for Senate seem to be focusing on celebrating America’s actions so far to combat the crisis in their online messaging. Meanwhile, Democrats seem to be advocating for how much more could be done by the federal government to support Americans.
In an Instagram post last week, Loeffler touted her Second Amendment convictions as a down-to-earth hunter. Unfortunately for her campaign, it was quickly discovered that Loeffler doesn’t actually have a hunting license in Georgia – and the Collins campaign pounced.