HOW WE BUILD DEMOCRATIC POWER
IN THE STATES

In what will be an historic midterm election year, ACRONYM is taking its digital-first model to the states by leveraging smart, targeted media programs to help flip over 100 state legislative seats across the country.

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SUPPORT THIS PROJECT

The LEDGE Project

The LEDGE Project is a bold, digital-only program that will advance a progressive agenda and Democratic redistricting efforts through early and deep investments in flipping key seats in state legislative chambers across the country. We believe in a growth strategy that will make strategic gains in as many state chambers as possible this November, with our eyes set on securing Democratic trifecta majorities in these 9 states by 2021 when state congressional lines will be redrawn.

Why ACRONYM?

No one else is doing it

There can be no debate that more voters are consuming their information online today than ever before. For local campaigns with limited resources, smart investments in digital are able reach, motivate and turnout a broader universe of voters than traditional campaign tactics for less money. However, we are still witnessing a woeful underinvestment by campaigns and committees to leverage digital and social media to reach and turn out voters in these races, and are committed to flipping this script this November. .

We have a model that works

Since fall 2017, ACRONYM has partnered with groups including the National Democratic Redistricting Committee (NDRC) to develop and hone a smart digital campaign model that helps secure wins for Democratic candidates running for state legislature seats across the country. Now is the time to scale what we have learned to impact as many races as possible.

Our Approach

Our approach is simple: we reach the voters we need where they are, with messages and content that break through the noise online and elevate the candidates we need to win.

Our programs will run through partner organizations in as many states as possible so the investment we put into this effort can also be used as a tool to help these groups build needed digital capacity, expertise and lasting infrastructure to carry the work forward beyond Election Day.

Where We’re Playing

We have identified 126 target races across nine states that we believe we can flip or protect through smart, targeted digital campaigns.

We are betting big on seats that have been historically held by Republicans because if we capitalize on rising Democratic enthusiasm and sweep as many statehouses as possible in 2018, it will not only set us up for more majority power in 2020, but will help build our bench of incredible candidates nationwide.

This November, we have the opportunity flip 9 state chambers across the country in order to create more fair maps, advance a progressive governors agenda and build more power base in the states.

The sooner we get started, the more races we will win.

In order to take on this bold initiative, we need to raise a total of $7,500,000 no later than June of this year. What do you say?


LET’S WIN BACK THE STATES