Archives

With less than a week to go, we break down some of the races we’ll be watching closely on Election Night in our last edition of FWIW Virginia 😭.

In this week’s edition of FWIW Virginia, we take a look at the traditional and digital tactics campaigns and outside organizations are using to turn out their base.

Who’s going negative? How are campaigns attacking their opponents? And who can’t take the heat?

What are the biggest Democratic advantages going into the final weeks of the election? And where are the Republican reinforcements?

Which 2020 candidates are doing their part to win back state legislatures ahead of redistricting? And how are they lending their support?

With the release of the September campaign finance reports, we dug beyond the top-line numbers to see not just how much candidates raised, but how they raised it.

As the climate crisis worsens, how are Democrats and Republicans messaging around environmental issues? And are climate-focused outside groups spending on digital in Virginia?

How are Democratic and Republican campaigns messaging on gun safety issues in their digital ads?

How are Virginia campaigns and outside groups in the commonwealth talking about labor issues?

How are Virginia House of Delegates and State Senate candidates engaging their email lists?

In a diverse, politically-changing state like Virginia, The Republican party has a decision to make. Do they embrace Trump and his national agenda, or do they tack to the center and follow the lead of successful state Republican parties in other “blue” states?

Which campaigns are doing the best at engaging and expanding their social media audiences through organic content? And is it really impossible to grow your audience through organic posts alone?

President Trump’s speech at Jamestown went viral, but probably not for the reason he wanted...

Are candidates using Instagram to meet young voters where they’re at? Is there a difference in how Democrats and Republicans use the platform?

With both candidate committees and outside groups starting to spend more heavily on digital, how are they spending their digital budgets? Are they focusing on early persuasion, list building, or event building?

Who leveraged paid and organic social media around the gun debate and special session to build their lists, acquire donors, and persuade voters? We take a look in this week’s edition of FWIW Virginia. But first…

The campaigns may not be spending directly on digital, but there was still plenty of political spending on Facebook in Virginia this week.

The field is set for the general election, not just because the primary is over, but also due to the Supreme Court’s ruling this week that upheld the eleven redrawn House of Delegates districts that had previously been racially gerrymandered.

The Virginia primary just wrapped up, so who spent the most on digital?

Virginia's primary election is next week, so we take a look at how campaigns are spending money in the race for the senate.

There are less than two weeks until the primary, so we're breaking down the digital race in the most important House districts.

Particularly in competitive Democratic party primaries across the Commonwealth, which issues are candidates pushing online to turn out their base voters?

The cash dash is on in Virginia, but who is using digital tactics to rake in extra dollars?

The path to the majority in the House of Delegates and State Senate runs through Prince William County, and PWC Republicans may have just shot themselves in the foot.

The June primary is fast approaching, so how are campaigns using smart digital strategies to reach out to supporters?