BlogDigital AdvertisingPress Introducing the Voter Formation Project Since our founding in 2017, ACRONYM has pushed the envelope to drive innovation and investment…ACRONYM StaffMarch 17, 2021
BlogDigital AdvertisingOrganizingSocial Media Making History in the Peach State With two new U.S. Senators headed to Washington in just a few days, the political…Tatenda MusapatikeJanuary 6, 2021
BlogDigital Advertising Biden’s MVP: Madam Vice President Historically, vice presidential nominees have not been at the top of the ‘motivating factors’ list…ACRONYM StaffNovember 25, 2020
Digital AdvertisingOrganizing Inside the Conservative Pivot to Anti-China Messaging on Facebook It's been almost three months since the coronavirus pandemic completely changed the lives of Americans…Saara NavabMay 14, 2020
Digital Advertising Barometer: How We’re Moving the Needle This cycle, hundreds of millions of dollars will be spent on advertising programs to persuade…ACRONYMApril 27, 2020
Digital AdvertisingOrganizing During Quarantine, the Digital Advertising Landscape Has Shifted. So Must Our Approach. The coronavirus pandemic has changed everything. To name a few: for those of us fortunate…Shannon KowalczykApril 22, 2020
BlogDigital Advertising “Good News”: Boosted News Testing in the 2018 Midterm Elections During the 2018 midterm elections, ACRONYM ran a groundbreaking test in Florida to gauge the…Kyle TharpJanuary 11, 2019