BlogPress Lockwood Strategy Announces New Leadership As it Expands into 2021 + Beyond šŖ After a successful cycle as our āin-houseā agency at ACRONYM and PACRONYM and running programs…ACRONYM StaffJanuary 10, 2021
BlogDigital AdvertisingOrganizingSocial Media Making History in the Peach State With two new U.S. Senators headed to Washington in just a few days, the political…Tatenda MusapatikeJanuary 6, 2021
BlogResearch The āHaha Ratioā: Learning from Facebookās Emoji Reactions to Predict Persuasion Effects of Political Ads Do messages criticizing Donald Trumpās performance on Covid-19 reduce his support among swing voters? What…Barometer TeamDecember 14, 2020
BlogDigital Advertising Bidenās MVP: Madam Vice President Historically, vice presidential nominees have not been at the top of the āmotivating factorsā list…ACRONYM StaffNovember 25, 2020
BlogPress Breaking Down our Impact in Arizona Weāve been betting on Arizona for nearly a year and a half, putting more resources…ACRONYM StaffNovember 11, 2020
BlogPress Breaking Down our Impact in Georgia Although we initially targeted AZ, MI, WI, PA, and NC for our core anti-Trump program,…ACRONYM StaffNovember 11, 2020
BlogPress Breaking Down our Impact in Wisconsin Wisconsin has been core to our map from the beginning, and wanted to share some…ACRONYM StaffNovember 10, 2020
BlogPress Remembering James Contino Our team suffered a tragic loss this week with the passing of a dear colleague…ACRONYM StaffOctober 15, 2020
BlogSocial Media How the Right is Attempting to Undermine Kamala Harris, Both Online & Off The right-wing disinformation machine is working overtime to take down Joe Bidenās Vice Presidential nominee,…Mikayla WithersSeptember 17, 2020
BlogDigital Advertising “Good News”: Boosted News Testing in the 2018 Midterm Elections During the 2018 midterm elections, ACRONYM ran a groundbreaking test in Florida to gauge the…Kyle TharpJanuary 11, 2019