BlogPress ACRONYM Announces Leadership Changes, New Chapter for Organization WASHINGTON - ACRONYM was founded four years ago to build power and digital infrastructure for…ACRONYM StaffApril 30, 2021
PoliticsPress ACRONYM’s Next Chapter In 2017, I started ACRONYM because I identified a problem that needed to be solved…Tara McGowanApril 30, 2021
BlogDigital AdvertisingPress Introducing the Voter Formation Project Since our founding in 2017, ACRONYM has pushed the envelope to drive innovation and investment…ACRONYM StaffMarch 17, 2021
BlogPress Lockwood Strategy Announces New Leadership As it Expands into 2021 + Beyond 💪 After a successful cycle as our “in-house” agency at ACRONYM and PACRONYM and running programs…ACRONYM StaffJanuary 10, 2021
Press Fast Company: The Democratic operative who beat Trump on Facebook is bracing for the war ahead "I’m very outspoken about the fact that I think a counter-media infrastructure on the left…Nick SeymourDecember 7, 2020
BlogPress Breaking Down our Impact in Arizona We’ve been betting on Arizona for nearly a year and a half, putting more resources…ACRONYM StaffNovember 11, 2020
BlogPress Breaking Down our Impact in Georgia Although we initially targeted AZ, MI, WI, PA, and NC for our core anti-Trump program,…ACRONYM StaffNovember 11, 2020
BlogPress Breaking Down our Impact in Wisconsin Wisconsin has been core to our map from the beginning, and wanted to share some…ACRONYM StaffNovember 10, 2020
BlogPress Remembering James Contino Our team suffered a tragic loss this week with the passing of a dear colleague…ACRONYM StaffOctober 15, 2020
Press CBS News: Women-Led Political Groups Launch New Ads Ahead of VP Debate " Democrats had a lot of blind spots," McGowan said. "This program is one of…Kyle TharpOctober 7, 2020
Press WIRED: The Facebook Defectors Turning Trump’s Strategy Against Him "Acronym has developed “the most sophisticated digital advertising campaign on the Democratic side.” Read WIRED…Kyle TharpSeptember 17, 2020
Press New York Times: Bringing a ‘Broad City’ Approach to Energizing the Youth Vote “A lot of the celebrity engagement is really overproduced and watered down, and what we…Kyle TharpAugust 23, 2020
Press New York Times: How a Digital Ad Strategy That Helped Trump is Being Used Against Him The New York Times took a deep dive into the work of our persuasion measurement…Kyle TharpApril 28, 2020
Press ACRONYM Statement on Facebook Political Ad Policy Changes Tara McGowan, Founder + CEO of ACRONYM: “Several months ago, we were among the first…Kyle TharpJanuary 9, 2020